Case Study: a large national telecommunications company boosts new account activations with RRD's shared mail solution

Large National Telecommunications Company drives new account activations with RR Donnelley’s shared mail campaign, achieving one of its lowest CPAs

The large national telecommunications company sought to expand its reach and lower acquisition costs for new account activations. Partnering with RR Donnelley, the company utilized a shared mail solution to better target high-value consumers and move beyond its previous print-media mix.

RR Donnelley implemented a shared mail campaign that primarily used Dynamic Postcards to deliver personalized offers. This solution successfully drove new account activations that surpassed expectations and achieved one of the client's lowest cost-per-acquisition rates during the campaign period.

Large National Telecommunications Company