Case Study: Iridio boosts response rates and loyalty with RR Donnelley’s multichannel CTV and print strategy

Iridio boosts media-influenced revenue 32% with RR Donnelley

The customer, Iridio, is a leading furniture retailer that sought a multichannel solution to integrate digital with their print media to boost response rates and revenue. They partnered with the vendor RR Donnelley and its service, Iridio by RRD, to augment their approach.

RR Donnelley implemented a solution that integrated Connected TV (CTV) into the media mix, focusing on areas receiving print ads. This strategy significantly increased reach and engagement. The results included a 0.19% response rate from CTV, the highest of any tactic. Households receiving both print and digital impressions generated 32% of the media-influenced revenue from just 19% of the budget, and 13% of lapsed customers returned due to the multichannel approach.

Iridio