Case Study: International Mobile Phone and Consumer Electronics Business achieves greater supply chain efficiency with RRD

Increasing Speed to Market and Supply Chain Efficiency, Globally

International Mobile Phone and Consumer Electronics Business partnered with RR Donnelley to address inefficiencies in its rugged phone supply chain. Importing fully packaged products directly from multiple Chinese ODMs into Europe created high inventory levels, rework and expedite costs, limited flexibility for unforecasted demand, high logistics and storage expenses, and inconsistent control over quality and branding.

RR Donnelley implemented an in-region postponement solution through its European packaging, printing, and kitting capabilities, moving configuration, assembly, and pack-out to its Brno, Czech Republic facility. The phones are now configured, tested, packaged, and distributed in-region, delivering lower freight and storage costs, reduced carbon footprint, improved product quality and branding control, better visibility and responsiveness, and greater ability to support last-minute sales and customization.