Case Study: Large National Hardware Company boosts open rates with RR Donnelley

Increasing Open Rates Strategically and Significantly

Large National Hardware Company, a national hardware cooperative, needed a better way to coordinate personalized email marketing across multiple business units and categories. Working with RR Donnelley, they sought to maximize Adobe Campaign while reducing overall email volume and improving open rates across 2.5 million recipients.

RR Donnelley helped migrate loyalty, historical response, and e-commerce data into Adobe Campaign to create a first customer profile, then set up templates, workflows, seven campaigns, and interim campaign management. The new approach delivered a full-circle customer view, a 163% increase in open rates, and a 20% reduction in campaign cycle time, enabling the team to run campaigns more independently and efficiently.