Case Study: International B2C Retailing Company boosts revenue and cuts unsubscribes with RR Donnelley email analytics

Increasing Engagement and Revenue with Email Analytics

International B2C Retailing Company, an international B2C retailer, was struggling with a loosely controlled email stream managed across multiple departments, which made it difficult to balance sales goals with a better customer experience. To better understand the cost of over-mailing and the impact on customer contact, the company turned to RR Donnelley for email analytics support.

RR Donnelley conducted an email fatigue analysis to measure the relationship between email frequency, engagement, sales, and opt-outs. The analysis identified lost revenue from over-contacting customers, helped drive a 40% reduction in email unsubscribes, and showed potential for a 5% revenue increase.