Case Study: Retailing Company improves loyalty and campaign ROI with RR Donnelley

Improving Loyalty with a Complete View of the Customer

Retailing Company, an international retailer with 4,200 stores and an established loyalty program, was struggling with low conversion, weak attribution, poor ROI, and an incomplete view of the customer. RR Donnelley helped address these challenges with its marketing solutions expertise.

RR Donnelley designed and built a centralized marketing database with daily processing, hygiene, aggregation, and consolidation, plus predictive analytics and optimized cross-channel contact strategies. The results included a 317% increase in campaign ROI, 38% cost savings per campaign, and a 143% increase in loyalty program membership.