Case Study: Large Health System gains real visibility into communications spend with RR Donnelley

Health System Gains Real Visibility in Total Communications Spend

Large Health System, a healthcare organization with 40 hospitals and 90 non-acute locations, lacked an integrated marketing strategy and had limited visibility into total communications spend. The health system needed help identifying process inefficiencies, breakdowns, and cost/control issues, while improving brand consistency and asset management. RR Donnelley was brought in to assess the situation and support communications management.

RR Donnelley conducted a comprehensive communications management assessment, reviewing supplier data and interviewing nine internal departments across marketing, production, digital asset management, reporting, and supply chain analytics. The assessment identified more than 400 suppliers and $20 million in spend, along with major opportunities for consolidation and control; it also uncovered 15–18% in hard-dollar savings opportunities.