Case Study: Leading Global Manufacturer achieves 25–35% lower printing costs with RR Donnelley’s Rollout Management System

Global Franchise Gains Kitting Efficiencies Via Automated Management System

Leading Global Manufacturer, a global tools and equipment manufacturer supporting more than 4,000 franchisees, needed a better way to manage its rotating marketing program. Its quarterly process relied on eight different vendors to print, kit, and ship regional promotional materials, leading to unpredictable deliveries, missing items, unclear box labeling, and confused employees. The result was slower execution and declining sales.

RR Donnelley implemented a print fulfillment and distribution solution using its Rollout Management System to automate end-to-end campaign management. RR Donnelley consolidated the work into a single-source model with monthly shipments to more than 3,000 locations, region-specific kit configurations, improved box identification, and clear packing instructions. The results included a 25–35% reduction in printing costs, a 2–3 week improvement in cycle time, and increased franchisee participation from 70% to 90%.