Case Study: Global Cosmetics Company enhances brand presence with sustainably produced POSM displays from RR Donnelley

Global Cosmetics Company achieves 100% sustainable POSM displays with RR Donnelley

A global cosmetics company sought a partner to help it produce high-end, sustainable point-of-sale marketing (POSM) displays that would align with its environmental goals. Its existing displays were made from non-sustainable materials, and it wanted to develop 100% sustainable paper alternatives. The company partnered with RR Donnelley to create these displays with maximum cost and production efficiencies.

RR Donnelley engineered customized paper-based displays using 100%-recyclable materials and employed rapid prototyping for development. Their G7-certified experts ensured precise color matching across all materials. The solution successfully allowed the cosmetics client to meet its sustainability targets, significantly reducing its ecological footprint. The new displays also enhanced retail engagement, led to increased sales conversions, and delivered cost savings, which strengthened the partnership and led to further collaboration.