Case Study: Large High-end Global Retail Company achieves $142.5M in direct revenue with RR Donnelley full-service campaign management

Full-Service Campaign Management Drives Scalable Email Program

A large high-end global retail company partnered with RR Donnelley to improve its email program across more than 25 markets. The customer needed faster execution, better performance reporting, and a more efficient budget, but was hindered by poor email data, limited strategic control over contact frequency and cadence, weak reporting insights, and inefficient management of standard marketing and transactional emails.

RR Donnelley provided full-service campaign management, acting as a strategic advisor and executing services such as campaign ideation, audience targeting, email production, workflow design, performance reporting, and system integrations. The engagement delivered 1.25B emails across 3,556 global campaigns and drove $142.5M in direct revenue, while also improving open rates by 18.2%, direct conversions by 54.8%, and revenue contribution to dotcom by 77.2%.