Case Study: Leading Research University saves $2.2M with RR Donnelley Flex Mailer™

Flex Mailer Offers University Fresh Approach to Recruiting

Leading Research University wanted a new way to recruit incoming students after relying on a traditional annual view book. To send prospects a more progressive, personalized package, the university needed a mailing format that could hold 18 printed interlocking cards plus supplemental communications. RR Donnelley helped address this challenge with its Flex Mailer™ solution.

RR Donnelley recommended a medium-sized Flex Mailer™ that accommodated the cards, a custom rubber band, and a personalized note, while also carrying university branding and campaign messaging. The solution qualified as an automated flat, delivering $5.00 in postage savings per unit; for the 65,000-piece campaign, that translated to about $400,000 saved and $2.2 million in savings over three consecutive years.