Case Study: National Medical Diagnostic Company achieves premium integrated packaging for eye care diagnostics with RR Donnelley

Eye Care Diagnostics Manufacturer Leverages Custom Packaging

National Medical Diagnostic Company, a national eye care diagnostics provider, needed a packaging and presentation solution for a new testing device that would support clinics in diagnosing and managing age-related eye disease. They wanted a vendor that could help create a premium, highly functional package with complex structural design and aesthetic treatment, and they partnered with RR Donnelley.

RR Donnelley delivered a turnkey custom packaging solution, including structural engineering, prototype development, branding, litho printing, and protective packaging components such as sliding trays, pockets, secure closures, foam inserts, literature, and a corrugated shipper with shock-absorbing foam. The result was an integrated unit that presented the device well, protected it during shipping and storage, and gave clinics convenient access to the device, consumables, and informational materials.