Case Study: Large Health Plan delivers personalized member newsletters with RR Donnelley

Enterprise-Level Newsletter Program Delivers Relevant Content to Members

Large Health Plan, a health plan serving four million Medicare and Medicaid members, needed an enterprise-level newsletter program that could deliver relevant, personalized content while maintaining a consistent look and feel. Their existing creative partner lacked strong content quality, program management, and customer service, making the challenge of member-level personalization difficult.

RRD implemented a turnkey newsletter solution using RRD GO Creative and Digimag, providing researched and written content, creative refresh, automated proofing, variable imaging, translations, and full account management. RRD personalized content by audience and state requirements, delivered digital magazine-like versions for tracking and analytics, and achieved measurable output in the first quarter of onboarding, including 13 eight-page newsletters, 22 translated versions, 33 original content articles, and copyediting for 71 supplied articles.