Case Study: Leading Health Plan achieves lower production costs and faster cycle times with RR Donnelley's variable inkjet imaging solution

Efficient Process Helps Provider Drive Relevant Messaging to Members

Leading Health Plan, a leading healthcare provider, needed to improve its “age-in” direct marketing program for prospective new members. Facing ongoing production issues, a semi-monthly schedule, multiple versions, rising postal costs, long cycle times, and bulky inventory, the organization also wanted more relevant imagery and copy to better stand out in the market.

RR Donnelley recommended an in-line solution using proprietary variable inkjet imaging technology to produce the direct mail pieces with 100% variable 4-color print. By combining three formats and multiple versions in a single press run, RR Donnelley reduced production costs by 35%, cut cycle times by 14 days, and generated six-figure annual postal savings through better mail-string optimization.