Case Study: Large Commerce Company delivers 1,000+ 3D models monthly with RR Donnelley

E-Commerce Site Scales to Deliver Large Volumes of 3D Models

Large Commerce Company, a large North American e-commerce retailer, needed a way to produce 1,000 3D models per month for its furniture and home products business. Its internal team could not keep up with the growing asset volume, especially as virtual store openings increased demand. RR Donnelley stepped in with creative services and 3D design support to help meet the retailer’s scale and speed requirements.

RR Donnelley built a lean, process-driven 3D production pipeline using a tailored software solution, along with designers, project managers, and quality control protocols. The team handled modeling, UV unwrapping, texturing, and rendering, delivering more than 1,000 3D models per month with 100% on-time delivery. The engagement also produced a 90% approval rate, 46% first pass yield, and team growth from about 20 to more than 100 3D artists in seven months.