Case Study: Global Medical Device Company accelerates European product launch with RR Donnelley multilingual web store and print-on-demand support

Development of Multilingual Web Store Drives New Product Launch

Global Medical Device Company, a diabetes care specialist, needed to support a new European product launch with a multilingual web store for sales representatives, plus print-on-demand production of marketing collateral and product samples across multiple languages. The company also wanted a push-pull model so marketing could distribute approved materials while reps could order territory-specific content as needed. RR Donnelley helped deliver the web store and supporting print fulfillment infrastructure.

RR Donnelley implemented a multilingual web portal tied to print production in European facilities, combining offset and print-on-demand with flexible next-day to three-day delivery and detailed usage reporting. The solution was launched in just three months and gave marketing control over approved collateral while improving access to materials for the sales force. RR Donnelley also created training videos in five languages to accelerate adoption of the portal.