Case Study: Large Upscale Resort-Wear Company achieves cost savings and better photography quality with RR Donnelley

Dedicated Photography Resource Exceeds Client Expectations

A large upscale resort-wear company partnered with RR Donnelley after expressing dissatisfaction with its existing vendor’s professionalism across content management services, including photography, post production, set building, and asset management. The customer needed a more reliable, scalable solution to support its apparel photography and related production needs.

RR Donnelley responded by providing test shoots, outlining improved workflow solutions, and assigning a dedicated customer service representative to the account. As a result, the client gained a scalable dedicated photography resource, stronger styling and lighting, advanced digital asset management and soft proofing capabilities, and significant cost savings on location photography by using RR Donnelley’s studio space as on-brand settings.