Case Study: Leading Canadian Grocery Retail Company achieves significant cost savings with RR Donnelley’s digitally printed wallpaper solution

Custom In-Store Wall Covering Solution Meets Client's Demands

Leading Canadian Grocery Retail Company partnered with RR Donnelley (RRD Canada) to find a way to install digitally printed adhesive vinyl graphics in a new-build store. The original plan required textured brick panels, special grout, and hand-painted aging effects, making the wall surface difficult, costly, and time-consuming to finish and then apply graphics to.

RR Donnelley recommended replacing the entire multi-step process with digitally printed wallpaper that recreated the same rustic brick look. This simplified approach delivered a custom result at significant savings by eliminating brick veneer, specialty painting, and vinyl application labor, while also shortening installation time. The client has continued to use this wall covering solution moving forward.