Case Study: Major American Home Improvement Retailing Company achieves elevated brand stewardship with RR Donnelley

Custom-Built On-Site Creative Team Drives Client Goals

Major American Home Improvement Retailing Company, a large U.S. home improvement retailer operating more than 2,000 stores, needed a better way to create diverse in-store visuals while staying tightly aligned to its brand standards. RR Donnelley was brought in to provide on-site creative services and support for a more controlled, scalable production workflow.

RR Donnelley built a hybrid team of creative, account management, operations, project management, and production professionals to handle work from brief through file release, with on-site support at headquarters and execution from its Atlanta studio. The solution helped deliver more than 2,500 complex projects annually with over 99% accuracy, SLAs in the 90th percentile, and 15% yearly growth in project volume, while also improving brand stewardship and securing an 80% win rate against the client’s agency community for creative pitches.