Case Study: Large Home Warranty Company achieves six-figure communications savings with RR Donnelley

Communications Assessment Reveals Six-Figure Savings

Large Home Warranty Company, a major U.S. home warranty provider, turned to RR Donnelley (RRD) for help improving three key areas of its marketing strategy: customer acquisition, customer engagement, and third-party channel promotions. The company needed a comprehensive, integrated communications management foundation to support its ambitious growth vision, and asked RRD to assess its current environment and recommend the right solution.

RR Donnelley conducted an end-to-end communications assessment with 11 stakeholders, analyzing workflows, supplier performance, comparative data, and technology needs. Based on its recommendations, the company achieved postage savings of 21%, production and logistics savings of over 20% on average, and eliminated inventory costs entirely by moving to print-on-demand. RRD’s work also unified previously siloed workstreams and improved transparency, response rates, and long-term communications strategy.