Case Study: Large Healthcare Organization improves nurse-line communications and client care with RR Donnelley

Closed-Loop System Improves Nurse-Line Communications, Client Care

RR Donnelley (RRD) worked with a large healthcare organization serving 74 million patients, 300 health plans, and 67,000+ pharmacies nationwide to address major challenges in nurse-line communications. The organization’s nurses were manually choosing and sending patient materials without standardized information management, creating risks of outdated or duplicate content, inconsistent processes, and limited visibility across multiple fulfillment facilities.

RR Donnelley implemented a closed-loop system and advanced platform that integrated with the client’s CRM to standardize materials, streamline ordering, and improve data capture. The solution reduced keystrokes for nurses, eliminated manual data transfer, and provided secure transparency into ordering status; as a result, the program scaled to about 120,000 orders per month across four specialized facilities while supporting consistent brand standards and faster onboarding of acquisitions.