Case Study: Large Cataloger Operating Chain Of Retail Stores achieves 50%+ catalog response lift with RR Donnelley Clean Release Cards

Clean Release Cards Lead to Increased Catalog Spend

Large Cataloger Operating Chain Of Retail Stores, a retailer with catalog, mail-order, and e-commerce operations, wanted to add value and improve the ROI of its catalogs. RR Donnelley was brought in to help identify a way to boost response and drive more in-store spending, using a clean release card (CRC) on the catalog cover.

RR Donnelley implemented a monthly quick-turn CRC program featuring a coupon for use in stores, with production timed to the customer’s late-stage planning needs. The solution generated more than a 50% lift over control, increased spend on catalog items, and delivered strong ROI; monthly volumes grew to 5–20 million, and similar magazine programs later saw lifts above 75%.