Case Study: Large North American Metal Manufacturing Company achieves branded, durable hand sanitizer dispenser labels with RR Donnelley

Branded Labels Exceed Expectations for Hand Sanitizer Dispensers

Large North American Metal Manufacturing Company turned to RR Donnelley (RRD) after needing to produce hundreds of thousands of hand sanitizer dispensers in response to COVID-19 sanitizing requirements. The company wanted a durable, brand-consistent label that would look attractive on the dispenser, but its first vendor’s clear rectangular label with a black logo did not meet expectations.

RR Donnelley worked closely with the customer and end user to design and deliver a durable label using a recommended material and color scheme from RRD’s Milwaukee facility. RRD matched the dispenser color, printed the logo in a complementary metallic shade, and die-cut the labels with a thin border for a seamless look, while also meeting a critical on-time delivery timeline for the large nationwide rollout.