Case Study: Leading Beauty Supply Retailing Company achieves faster store readiness with RR Donnelley

Beauty Supply Brand Increases Store Readiness with Turnkey Plan

Leading Beauty Supply Retailing Company worked with RR Donnelley to improve store readiness across more than 5,000 locations. The retailer’s in-store marketing process was complicated by monthly-changing signage kits, multiple store formats, bilingual needs, and a reliance on multiple vendors for point-of-sale materials, shelf-talkers, headers, and in-store displays.

RR Donnelley implemented a turnkey retail solutions program covering production, kitting, distribution, inventory management, and customized store instructions. The result was faster speed to market and more reliable monthly execution, including AGS translation turn times cut from five days to three, management of 3,800+ SKUs, and quick response to urgent bilingual signage changes such as updating 60 items, reshipping 2,256 items to 86 locations, and correcting a door cling for 900+ stores.