Case Study: a regional healthcare payer adds 10,000+ members with Iridio by RRD

a regional healthcare payer adds 10,000+ members with RR Donnelley

The customer, a regional healthcare payer, faced a significant challenge after losing half of its members in a single year. Their existing marketing efforts were fragmented, costly, and reliant on a single channel. RR Donnelley, through its Iridio service, was engaged to help the payer restore membership quickly while controlling costs and rebuilding trust.

RR Donnelley implemented a data-driven omnichannel solution using Iridio, which integrated social media marketing, direct mail, and media like Connected TV. This coordinated strategy was tailored to each region and designed to outperform the payer's previous single-channel approach. The results were immediate and measurable, adding over 10,000 new members, recovering the prior year's membership losses, and strengthening the payer's brand visibility—all while operating within a lean budget.