Case Study: a prominent global hotel brand creates editorial-style photo and video content with RRD

a prominent global hotel brand delivers 168 retouched images across five locations with RR Donnelley

A prominent global hotel brand sought an external creative partner to plan and produce a large-scale photo shoot to inform new brand style guides for two of its sub-brands. Their challenge was that existing guides lacked a storytelling component, and they needed supplemental support to ensure new content aligned with brand standards while discovering a new artistic direction. They also needed to produce and test video content.

RR Donnelley provided end-to-end creative support, including full-service photo shoot production, shot list creation, and on-location services. They shifted the creative focus to a more editorial and lifestyle-driven approach. RRD delivered over 150 retouched images across five locations, shot 4,652 total images, and provided 10 hours of content footage, alongside creative strategy development and support for new brand guidelines.