Case Study: a leading quick-service restaurant brand achieves a 3.4% sales lift with RRD cooperative print media

a leading quick-service restaurant brand lifts sales 3.4% with RR Donnelley

The customer, a co-op group representing a leading quick-service restaurant brand, sought to measure the impact of print advertising on sales and market performance. The challenge was to determine if a consistent print exposure campaign could drive growth and protect market share. They entrusted vendor RR Donnelley (RRD) to execute this using a cooperative mail program.

RRD implemented a geo-targeted cooperative mail campaign for select locations, using non-participating areas as a control group. Their solution used a retail impact methodology to analyze anonymized purchase data. RRD's strategy resulted in a 3.4% sales lift in print-exposed geographies and a 0.96 share point increase, providing attribution-backed insights that reinforced print's contribution to ROAS.