Case Study: a leading national home improvement distributor boosts lead quality and speeds market entry with RRD

a leading national home improvement distributor accelerates lead generation in weeks with RR Donnelley

The customer, a leading national home improvement distributor, faced challenges with long direct mail cycle times, poor lead quality, and a lack of campaign transparency from their previous agency. Their goal was to find a more efficient partner to implement an optimized omnichannel strategy that would accelerate lead generation. They entrusted Iridio by RRD to solve these problems.

RRD developed a strategic omnichannel solution that included advanced audience targeting, optimized creative, and real-time performance dashboards. This new process significantly reduced lead times and improved campaign speed. As a result, RRD helped the company generate a higher volume of quality leads, with initial test campaigns exceeding expectations and delivering rapid lead generation. The success led the client to expand its relationship with RRD for additional services.