Case Study: a leading mid-Atlantic university saves $325K in postage with RRD’s Flex Mailer™

a leading mid-Atlantic university saves $325K in postage with RR Donnelley

RR Donnelley was engaged by a leading Mid-Atlantic university that sought a cost-effective and innovative mailing solution to bolster its student recruitment strategy. The challenge was to mail premium items, including a set of interlocking cards and branded pins, to admitted students in a way that would engage them and boost enrollment numbers while aligning with brand standards.

The solution implemented by RR Donnelley was their proprietary Flex Mailer™, a recyclable, patented mailing solution that qualified for USPS automation and provided significant postage savings. RR Donnelley managed the entire campaign of 65,000 units, which were customized with the university's branding. This resulted in postage savings of $325,000, increased brand awareness, and higher engagement with prospective students.