Case Study: a leading healthcare provider rebrands 800+ clinical SKUs in under two months with Iridio by RRD

a leading healthcare provider rebrands 800+ SKUs in less than two months with RR Donnelley

A leading healthcare provider faced the challenge of rebranding over 800 distinct clinical and administrative SKUs following an acquisition. They lacked the internal bandwidth and found that standard outsourcing rates far exceeded their budget. They needed a cost-effective partner to complete the rebrand quickly to avoid compliance issues and patient care disruption, and they turned to RR Donnelley and its Iridio service.

RR Donnelley implemented a structured pipeline using the Iridio digital services platform to streamline the workflow and drastically lower composition costs. The solution successfully rebranded all documents in under two months. This rapid, cost-efficient deployment saved significant budget, prevented operational delays at the clinics, and relieved internal staff of a major administrative burden.