Case Study: a leading financial services company reduces cycle time and boosts response rates with RRD’s closed-end direct mail solution

a leading financial services company reduces direct mail cycle time and offsets postage increases with RRD

A leading financial services company sought to increase efficiencies for its high-volume direct mail initiatives. Their challenge was to streamline processes and lower the cost per piece while maintaining response rates, as they were dissatisfied with their existing supplier's long lead times and inflexible production constraints. They partnered with vendor RR Donnelley (RRD) for a solution.

RRD implemented a complete end-to-end direct mail solution, which included a new universal closed-end mail format to replace several conventional envelopes. This personalized inline solution, producing over eight million pieces per week, incorporated high personalization and strategic postal optimization. The results for the financial services company included a reduced cost per piece, a significantly shorter cycle time, and maintained—and even increased—response rates. RRD's solution also successfully offset postage increases and maximized postal efficiency.