Case Study: a leading credit card company accelerates marketing production with RRD Avenue

a leading credit card company cuts premedia turnaround to 3 days with RR Donnelley

A leading credit card company faced inefficiencies and a high risk of error in creating and producing its direct mail and marketing collateral due to the customer-specific and sensitive nature of its offers. The brand utilized a large in-house team for graphic design and proofing, which was a time-intensive process. The company sought to outsource this work to reduce risk and turned to vendor RR Donnelley for a solution.

RR Donnelley built an embedded onsite team and deployed its proprietary RRD Avenue tool to automate variable data programming and proofing. This solution centralized the composition process, auto-populated client data, and produced proofs. The results included a drastic reduction in premedia process time from weeks to just three days, the replacement of 50 individual performers, and the processing of over 1 billion data records in a single year.