Case Study: a large national telecommunications company enhances packaging efficiency and product security with RR Donnelley

a large national telecommunications company simplifies packaging with RR Donnelley using one box for all phone models

RR Donnelley worked with a large national telecommunications company that needed a packaging solution for its extensive range of new and refurbished cell phones. The challenge was to manage packaging for myriad phone sizes and shapes sold through retail locations and online.

RRD designed a unique solution featuring a single telescoping rigid box and an adjustable coated paperboard insert to securely fit any phone model. This eliminated the need for multiple box sizes. The results included a significantly simplified packaging inventory and assembly line process, increased packout efficiency, and freed-up warehouse space. RR Donnelley's solution also enhanced product security and ensured phones arrived undamaged, greatly improving the customer experience.

Large National Telecommunications Company