Case Study: University of Maryland rises 20 spots in U.S. News rankings with RP3 Agency

University of Maryland rises 20 spots with RP3 Agency

The University of Maryland faced a challenge in closing the gap between its actual top-tier academic and research impact and its public perception and rankings in a crowded higher education landscape. RP3 Agency was engaged to help elevate the university's reputation.

RP3 Agency developed the "Fearlessly Forward" brand platform to unify the university's messaging and position it as a force for progress and real-world impact. This solution led to a significant measurable improvement: the university rose 20 spots to #44 in the U.S. News & World Report rankings. The campaign also strengthened reputation among prospective students and saw engagement metrics like click-through rate and time on site significantly exceed benchmarks.

University of Maryland