Case Study: University of Maryland Global Campus boosts engagement with RP3 Agency

University of Maryland Global Campus boosts high-intent adult learner engagement with RP3 Agency

The University of Maryland Global Campus faced the challenge of connecting with working adults and career switchers who viewed returning to school as a major life sacrifice fraught with financial risk and time constraints. RP3 Agency was tasked with shifting this perception to improve engagement and enrollment for the university.

RP3 Agency implemented a solution that reframed going back to school as a practical strategy for momentum rather than an emotional leap that puts life on hold. This approach strengthened the university's perception as a credible and outcome-focused institution, resulting in increased engagement among high-intent adult learners and improved performance across digital channels driving inquiries.

University of Maryland Global Campus