Case Study: Purdue University Global increases enrollment with RP3 Agency

Purdue University Global boosts enrollment in 90 days with RP3 Agency

Purdue University Global, a university for working adults, faced the challenge of enrolling students who were left skeptical and questioning their future potential due to the stalled careers and shifted plans caused by the pandemic. The vendor, RP3 Agency, was tasked with giving these prospective students a reason to believe in themselves and the institution.

RP3 Agency developed a campaign strategy that leaned into the insight that students felt limited by their circumstances, not their potential. The "Un-limit Your Potential" solution directly acknowledged this barrier without using aspirational fluff. This approach successfully increased awareness, drove inquiries through targeted video, and delivered lower-funnel conversions, resulting in increased enrollment and decreased skepticism for Purdue University Global.

Purdue University Global