Case Study: Hilton Hotels & Resorts Creates a Distinctive F&B Brand Experience with RP3 Agency

Hilton Hotels & Resorts wins ADDY awards with RP3 Agency

The customer, Hilton Hotels & Resorts, faced the challenge of creating a hotel restaurant that guests would actively seek out, moving beyond the predictable and impersonal dining experiences typically found in hotels. The vendor, RP3 Agency, was tasked with developing a distinctive food and beverage brand that felt local and timeless rather than convenient and transient.

RP3 Agency's solution was to build a storybook-inspired Americana brand named Haley & Bear, which was rooted in nostalgia, warmth, and literary charm. This approach created a fully realized and distinctive brand experience designed to feel familiar and part of the neighborhood. The results were highly successful, earning the project a couple of ADDY Awards from the American Advertising Federation.

Hilton Hotels & Resorts