Case Study: EagleBank wins customers and talent with RP3 Agency's Soar Higher platform

EagleBank lifts awareness 47% with RP3 Agency

RP3 Agency partnered with EagleBank, a financial institution facing intense competition from larger national banks with greater resources. EagleBank's challenge was twofold: they needed to attract new business clients to fuel growth while simultaneously recruiting top talent, all with a single lean marketing budget.

The solution implemented by RP3 Agency was the "Soar Higher" brand platform, a scalable idea built on the shared ambition of growing a business and building a career. This single campaign was adopted across marketing, recruiting, and internal channels. The results for EagleBank were significant, including a 47% awareness lift and a 19.5% favorability lift, which vastly outperformed industry averages. RP3 Agency also helped EagleBank generate twice the quality leads using the same media budget.

EagleBank