Case Study: Appalachian Trail Conservancy boosts donations 25% YoY with RP3 Agency's rebrand

Appalachian Trail Conservancy boosts donations 25% YOY with RP3 Agency

The Appalachian Trail Conservancy, a century-old organization responsible for protecting the famous trail, faced declining donations, membership, and public awareness. To address this, they partnered with RP3 Agency for a comprehensive rebranding effort that included brand strategy, a new platform, visual identity, and messaging.

RP3 Agency revitalized the brand with a modern identity and the emotional rallying cry "Keep the Trail Alive." This solution provided a clearer mission and a stronger platform for engagement. The results were significant, including a 25% year-over-year increase in total fundraising revenue, a 20% increase in digital campaign revenue, and a 6% growth in total members.

Appalachian Trail Conservancy