Case Study: Salon Freyja grows visibility and bookings with ROYALTRI

Salon Freyja boosts organic clicks 124% with ROYALTRI

Salon Freyja, Montreal's first Certified B Corp hair salon, needed to scale its online presence to match its business growth. Their existing website, originally built by ROYALTRI in 2021, required a significant revamp to better serve clients and reflect the salon's core values.

ROYALTRI executed a comprehensive solution involving a website revamp on Shopify, integrated booking and loyalty systems, and an ongoing SEO campaign. The results were substantial, including a 124% growth in organic clicks and a #1 Google ranking for "salon montreal." The integrated loyalty program generated a 110% higher customer lifetime value for members.

Salon Freyja