Case Study: Maneki refreshes its brand identity with ROYALTRI

Maneki refreshes its brand system in 2024 with ROYALTRI

Maneki Comptoir Asiat, a neighbourhood favourite Asian fusion restaurant, worked with the creative agency ROYALTRI to evolve and refresh its visual identity as its vision expanded with a new concept, Château Maneki. The challenge was to develop a cohesive brand system that reflected a more traditional Asian aesthetic while maintaining a modern and playful tone for the new location.

ROYALTRI redesigned the logo, updated the colour palette, and created custom graphic elements inspired by Japanese cultural symbols. This new visual identity was applied across a wide range of touchpoints, including employee uniforms, merchandise, packaging, and signage. The solution resulted in a strong, cohesive brand image for Château Maneki, with the client providing a testimonial that praised the agency's exceptional creativity, professionalism, and attention to detail.

Maneki