Case Study: Kigurumi boosts holiday revenue with ROYALTRI's logo design and digital marketing

Kigurumi boosts revenue 50% with ROYALTRI

Kigurumi, an online store selling onesies, faced the challenge of creating a logo that embodied the cute and comfy characteristics of its products, which was rooted in Japanese otaku culture. They enlisted the creative agency ROYALTRI for logo design and digital marketing services.

ROYALTRI designed a logo that subtly referenced the kigurumi's cultural origins and developed a series of fun, animated digital marketing campaigns for social media and email. For a 2017 holiday campaign, ROYALTRI's work resulted in a reach of 49K, 2.5K engagements, and a 50% increase in revenue from the previous period, making it the client's most successful campaign.

Kigurumi