Case Study: Fay Wong modernizes its brand and digital presence with ROYALTRI

Fay Wong refreshes brand and website in 2020 with ROYALTRI

Fay Wong, a family-owned Chinese restaurant in Côte Saint-Luc, sought to widen its appeal to a younger audience while maintaining its existing clientele. The restaurant partnered with the creative agency ROYALTRI for a comprehensive rebranding and visual identity project to address this challenge.

ROYALTRI implemented a full rebrand for Fay Wong, drawing inspiration from traditional Chinese motifs to balance nostalgia with contemporary appeal. The solution included new logo and graphic design, updated print menus featuring professional photography, staff merchandise, and a new bilingual WordPress website with online ordering. The modernized visual identity and integrated digital tools successfully helped the restaurant appeal to new, younger diners while preserving its heritage for its loyal customers.

Fay Wong