Case Study: Dawn Mauricio achieves a cohesive evolved brand identity with ROYALTRI

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Preview of the Dawn Mauricio Case Study

Dawn Mauricio sharpens brand consistency with ROYALTRI in 2020

Dawn Mauricio, a yoga and meditation instructor, needed to rebrand her business to reflect its evolution and her personal values. Her previous materials were inconsistent and frustratingly disjointed due to a lack of a single resource for her branding needs. She engaged the creative agency ROYALTRI for logo design, visual identity, and marketing services to address this challenge.

ROYALTRI designed a new logo incorporating the Buddhist Eightfold Path and refined its elements for visibility across all mediums. They delivered a comprehensive brand book to ensure consistent usage. The solution allowed the client to relax and trust the process, resulting in a cohesive and evolving brand that she is proud of.


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