Case Study: Core modernizes its brand and website with ROYALTRI

CORE modernizes its brand and mobile website with ROYALTRI

Core, a non-partisan, member-driven association for managing service arrangements, sought to modernize its brand and outdated website under new management. The challenge was to execute this rebrand without alienating their existing clientele and to work within the constraints of their existing SilkStart CMS, which offered limited code access and customization flexibility. They engaged the creative agency ROYALTRI for this task.

ROYALTRI evolved Core's visual identity with a new logo and brand colors to reflect qualities like integrity and innovation. They reorganized the website's information architecture for an improved user experience, making it mobile-responsive and SEO-optimized. The solution led to greater brand consistency across materials like business cards and event flyers, resulting in highly positive feedback from members and increased brand awareness through features on partner websites. ROYALTRI successfully delivered a cleaner, more navigable site that better served the organization's needs.

CORE