Case Study: Global Apparel Leader Company achieves higher online conversions with Royal Cyber's IBM WCS v8 Aurora B2B Storefront

Migration of Client’s B2B eCommerce sites to Aurora B2B Storefront on IBM WCSV8

Royal Cyber assisted a global apparel leader based in the USA which was struggling to manage its three eCommerce brands on an old version of IBM WebSphere Commerce. The complex user interface of their legacy system required significant backend processing for business users to manage the sites and handle buyer data.

The solution from Royal Cyber involved migrating the client's B2B sites to the Aurora B2B Storefront on IBM WCS v8. This provided a single storefront for all three brands with a shared shopping cart and moved administrative tasks like user onboarding to the storefront, eliminating backend processing. The migration resulted in a better user experience and an increase in online conversions for the client.