Case Study: Office Brands boosts e-commerce sales and profitability with Royal Cyber and IBM solutions

Creating a sales-driving e-commerce platform to boost profitability

Office Brands, a co-operative retailer in the stationery sector, faced shrinking profitability and needed to diversify its product portfolio to drive sales in new categories for its 150+ members. To achieve this, they partnered with vendor Royal Cyber to implement a new e-commerce solution using IBM WebSphere Commerce, IBM Integration Bus, and IBM Product Recommendations software.

Royal Cyber deployed a versatile e-commerce platform that provided each member with a personalized website. The solution integrated with back-end systems and utilized analytics to deliver tailored product recommendations. This resulted in a dramatic boost in performance, including cross-sell conversion increasing from 7% to 15% and up-sell conversion from 17% to 27%, contributing to a conversion boost of up to 114% and higher average order values that safeguarded the company's profitability.

Office Brands

Ritesh Patel

Chief Information Officer