Case Study: 360training.com boosts conversion and digital revenue with Royal Cyber and IBM WebSphere Commerce

Boosting conversion by up to 20 percent with seamless customer journeys on every channel

360training.com, a Texas-based e-learning services provider, sought to increase its digital revenue by gaining detailed insight into customer behavior and improving its online purchasing experience. The challenge was its previous system's inability to effectively track customer interactions and manage complex product catalogs without significant manual effort. To overcome this, the company partnered with vendor Royal Cyber to implement IBM WebSphere Commerce.

Working with Royal Cyber, 360training.com deployed an e-commerce platform that provided granular analytics and streamlined catalog management. This solution delivered significant measurable results, including a 30% reduction in shopping cart abandonment, a 10% increase in digital revenues, and conversion rate improvements of up to 20% in key product categories. Royal Cyber's expertise was instrumental in optimizing the platform and helping the business achieve its goals.

360training.com

Junaid Quraishi

Senior Manager, WebSphere Commerce Engineering