Case Study: David's Bridal boosts AOV with Affirm Integration by Royal Cyber

Affirm Integration with David's Bridal

David's Bridal, a major bridal and special occasion apparel retailer, faced a significant challenge when the 2020 pandemic halted its in-store sales. Needing to rapidly improve its digital shopping experience and reach a goal of $1 million in daily online sales, the company sought to integrate a pay-over-time solution to make its high-value wedding dresses more affordable for online shoppers. They selected the Affirm payment solution and tasked their technical partner, Royal Cyber, with the integration.

Royal Cyber successfully integrated the Affirm payment system into David's Bridal's e-commerce platform and Progressive Web App. This implementation provided customers with flexible monthly payment plans at checkout. The results were highly successful, yielding a 25-30% increase in average order value, a 5-10% increase in conversion rates, and a 5-15% increase in gross revenue, thereby helping David's Bridal meet its ambitious sales targets.

David's Bridal