Royal Cheese Digital
9 Case Studies
A Royal Cheese Digital Case Study
The customer, Slid’Up by Mantion, the U.S. B2C arm of a European door hardware company, faced challenges converting its digital presence into sales. Their website had significant funnel gaps, including compliance and performance issues, and their Google Ads strategy was inefficient, resulting in a low return on ad spend. They hired Royal Cheese Digital to fix these problems and establish the brand for the U.S. DIY market.
Royal Cheese Digital implemented a comprehensive solution involving a refined U.S.-focused brand story, critical website and CRO fixes, and a restructured Google Ads strategy focused on high-return geographies and tighter campaign controls. As a result, the ROI on Google Ads jumped from 1.8 to over 4 in just four months, with further growth potential identified as additional recommendations were rolled out.